Design failure
Out of context: Reply #74
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It's not a lame thesis. Hail to you.
Design has a wonderful think process. It's one of the great disciplines ever created but the solutions are always so convenient because it's end is lame. It's commercial so it cannot be a set of principles. Maybe design is a way so that people can go into something else.
Do not misread me. It's a great activity but it needs a more solid body. Something that does not go away as design does. Maybe this is just stupid because we have art for that matter, but i always think that design can be something else.
I'm going to get banged around here I know, but that's how I feel. Only those who think design is life can be affected by this remarks of mine.
Design has two ways: either it grows or else it will be always a mirror from our lame mediatic society. And that is not good.
Sucessful design is that that keeps imho, like the hull of a computer. You have an archetype on that. The rest is timely. What doesn't stick of old is the open field of your thesis.
How can you explain that a great logo like IBM's maybe in danger in 1 or 2 years? What is the base for a great logo? if that be targeting that is lame coz people change and nothing is great that does not stand the taste of generations.
i really hope you do a great job. cheers!