Design failure
Design failure
Out of context: Reply #66
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- dan_dan_dan0
The redesign of UPS did not fail. It just wasn't received well by a portion of our community as it was seen to replace something classic (sacred even).
Some of us are not ready to accept an identity that was not chiseled out of the negative and positive of black and white.
If it has a gradient, it's perceived to break elementary principles in the creation of an identity as we know it--results: inferior.
The success, however, of the UPS re-brand (and others), is proof that these principles are being rewritten. Call it evolution.