Search Engine Ranking
Out of context: Reply #7
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- mg330
One of the most important things you can do is have good title tags.
Ex: Our law firm's site used to have nothing but the firm name in the title tags. No city, state, location, etc.
One of the first things SE's look at are the page title tags.
Say you live in Chicago, and you need a firm to handle estate planning matters for yourself. You're not going to search using a firm's name, because you don't know any...Instead, you're going to use one of the following in most cases:
Chicago, IL wealth transfer law firm
Chicago, IL estate planning lawyer
Chicago estate planning law
Chicago Illinois law firm estate planning.
--When I changed all our page titles, I changed all of them to list the cities are offices are in, the words "law firm," and the firm name at the end.
Specific service group pages had additional words - corporate law, real estate law, etc. The same thing for articles pages, press releases, etc.
It seems obvious that you would give different sections of a site titles that relate to them, right?The thing that Google and Yahoo look at the most for searching page titles are groupings of words. I tested several variations over a couple months to find what worked best.
When you search for "Chicago Illinois law firm" and the page title is "Chicago law firm" it's results are going to be lower. But if it says "Chicago Illinois law firm," it is going to rank higher because the SE will find exactly that amongst other variations.
You may think that meta tags don't matter as much as they used to. The main thing is having good description tags. I don't know that keywords matter all that much anymore, but it doesn't hurt to have them there and have them perfect.
Check out this site:
http://scrubtheweb.com/abs/meta-…
Enter your url and see what results you get.
Also, this has several services I use to test things out:
http://www.spiderhelp.com/tools/…Take a look at those and you'll learn quite a bit.