New Lucky Strike Boxes
New Lucky Strike Boxes
Out of context: Reply #11
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- fifty500
rising sun? that is a target.
as far as my design history book tells me, they've been around since the first world war (at least) and they used to come in this crappy green packaging with the "target" in the middle. Raymond Loewy, the french american designer, redesigned the logo and the packaging, changing the box to white and keeping the target.