package crit
Out of context: Reply #2
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- johndiggity0
that whole right side is to jammed up. either take the copy down a point or 2, or cut some of it. also the ragging is bad and there are some large gaps in the word spacing. that little leaf should either be screened back, moved left so it doesn't break the first 2 lines of the paragraph.
as for the left, instead of just the black outlines, fill them in, maybe even change it to a subtle shadow. i'd thing about dropping the whole label b/g into photoshop and adding a gradient mask to soften it up and give it some wear and tear.
also the callout on the front about nutrition is way too small. that's a selling point and i'd think about giving that some prominence or even a hand lettered feel. ditto for the logo, change the type to somthing a bit simpler like futura condensed or din and open up the letter spacing a bit.
just my 2ยข.