Bible Ad Campaign

Out of context: Reply #14

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  • jpowell0

    honestly the basic ideas are there. but, the execution is so-so.

    the first ad - "tv guide","tour guide","life guide". its a little hard to pick up on. maybe you think in terms of one strong visual.

    for instance, maybe the ad is a mock tv guide cover. and in the upper left is a logo that says "life guide" and the bible is on the cover.

    that way you drive home the concept and put a clever twist on the fact that so many people live day-to-day via the tv.

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