making clients understand
Out of context: Reply #3
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- lymlyt0
thanks for the input. seriously. i'm just so frustrated with this one.
i thought i had a clear idea of what she wanted going into this --- you know, typical stuff, interview the client, even had samples from her of things she liked (colors, fonts, etc.). i'm usually pretty intuitive when it comes to figuring out what the client wants --- especially when they don't seem to know. but man, this one has no idea. she's spending all her time looking at other people's identities and websites trying to figure out what she likes. after she reviewed the initial concepts --- telling me there were parts of all of them that she liked but that nothing "jumped out at her" --- she said she went online again, looked through business cards AGAIN. i told her it sounded like she was putting too much pressure on herself to decide on a symbol and suggested she NOT think about what she wanted for awhile, to focus on the content for her website and other materials, that maybe through developing this she'd get a clearer picture of what she wanted for her identity. i mean, this woman talks in circles --- for awhile i thought she just couldn't articulate the image in her head, but then i realized there is no image. she really has no idea.
i am torn between cutting her loose and wanting to see this through. i don't know if i want to deal with the headache of this freelance project but i can't imagine not seeing a design challenge through to the final solution. obviously i know what i have to do for my own piece of mind. so my biggest issue is figuring out what to say and what not to say to try to make her understand that it's not really about the money but rather the value of the design.