making clients understand
Out of context: Reply #2
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- johndiggity0
you shouldn't have started that type of work without clear direction from the client. either explain that you can design the identity of the company (it is your job so she should trust you) or ask her to tell you very clearly what she wants to do with the image (it is her comapany and she might know more of the ins and outs).
this is clearly a trust issue, coupled with the fact that she doesn't understand the value of good design to a company.
some people will never understand. i accepted the fact that my parents will never understand what it is i do exactly. they just cannot grasp it, and there are plenty of people out there that are the same. they buy the owl pocket light on the infomercials. they equate more features with technological prowess, not matter how ill designed or unnecessary those features are.
if you feel the client is this type of person, point her in the direction of logzine.com or the like and part ways.
if you believe you can mold her to appreciate good design and it's benefits than try to do so using concrete examples of products and ads and picture so she can understand. show the profitablity of large corporations that regulary devote time and money to good design (the guardian had a good article about this months back).
in short, get her on your team or release her to free agency. as good as randy moss was, the vikings let him go because of the headaches and you should be sure to do the same.