tdr
tdr
Out of context: Reply #28
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Corin. You can be original and still comunicate. As long as you keep a very important rule in mind. KEEP IT SIMPLE STUPID! hahah.
Take Virgin for example. Instead of copying his competitors Branson found new ways of doing business. With great succes as we all know.
If you can't be best of catagory you'll have to start your own catagory :)
Jean Marie Dru at TBWA France wrote a great book about originality called disruption. Here's a link: http://www.disruption.com/