Apple Myth
Apple Myth
Out of context: Reply #28
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- Meeklo0
From the book:
Logo Design That Works/Rockport. By Lisa Silver"An Effective pictograph, the apple being a symbol of knowledge in general; the bite, an allusion to forbidden knowledge in particular- Its playfull style has had much influence on logo design.
Designed by Rob Janoff of Regis Mc Kenna in 1977, the apple logo distinguised itself from earlier hi tech logos by incorporating humor into its design: The rainbow colors were intended to recall the post hippie culture in wich the company took root: its stripes aplayfull reference to IBM one of the company's major competitors. Since then, other hight tech companies have taken Apple's lead rolling out logos that comunicate a sense of play rather than sheer power."