Logo Critic
Logo Critic
Out of context: Reply #6
- Started
- Last post
- 14 Responses
- dippy0
So what does the company name mean? Cos the only definition I could find on dictionary.com is embloom = emblossom = to cover or adorn with blossoms, and that doesn't decribe your business at all (unless you're a flower company).
What you've shown us is not a logo, it's a combination of the logo and the logotype, plus a slogan. The logo itself is just the e in the rounded rectangle. But it doesn't say anything about your work. Anyone can draw a rounded rectangle in Illy and put an e in it. If I wanted someone who could do "superb new media," I wouldn't need to look at the logo, I'd just read your slogan.
The logo needs to *show* the client that you are capable of "superb" design, not just tell them.
Hope this helps! =)