New Absolut Vodca site
New Absolut Vodca site
Out of context: Reply #15
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LOL @ Engage :) I thought you'd say that. Hahaha.
It's a shame you missed the big picture. Especially since you're selling "branding" yourself.
Branding is more than a logo and a payoff. The big brands like Absolut, Nike and Virgin are based on one single idea top to bottom. That's not simplicity. That's perfection.
Designers always confuse identity with branding...