Client Stories
Client Stories
Out of context: Reply #3
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well when you graduate from school, you will find out one thing that clients all have in common.
they are all stupid.
they are the clients for one reason. they don't have a creative bone in their body.
it is our job to guide them through the process. show what is good creative and what is not.
here is the trick. know when to punt. meaning: when a creative project starts great and goes bad in a hurry, know when to count your losses and let it go.
that has been a life saver for me. it is not a "give in" mentality. it is a realization that there are bigger things in life than this creative project that I am working on.
bB