HNew Heineken international site
HNew Heineken international site
Out of context: Reply #11
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Hmm that's a good point, but I still see the waterdrops! hehehe. It's not much fresher to me than what they had. I actually liked the green. Maybe the green grew on me after working on Heineken projects for almost two years but still.
Compare it to the Dutch version by Qi: http://www.heineken.nl/heineken.…
And there's not one good product shot. Always show the product! haha. I know. I've read to many books on branding :)