New work from MK12, LOBO, NAKD
Out of context: Reply #5
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- rabattski0
"..but i would like to see these companies move beyond the expected... these are the people that i look up to for inspiration." - meisai.
well yeah, that's what almost everyone aspires but you must not forget that it's a client /creatives working situation. clients can feel otherwise or have no understanding or a need for groundbreaking stuff.
most clients don't understand groundbreaking stuff. because groundbreaking stuff doesn't fit current trends. they just want to be like everyone else. esp. with viva, although it's a music channel it's still german, and in germany anything that is too extraordinary or too way out there is not really accepted or they don't want to take a risk alienizing from their target audience. imo.
btw, in ntb it says a new german music network, it isn't a new network, it has been around for 10 years or so.