identity is a brand?
identity is a brand?
Out of context: Reply #5
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- DutchBoy0
yes. true.
some people think a brand is the result of identity usage/application.. but a brand is merely defined by a products/companies qualities/culture etc.
the identity is shaped by translating these qualities.
then by carrying out the brand with it's identity in various media: now that is branding.
innit?