New UPS logo
New UPS logo
Out of context: Reply #4
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- DutchBoy0
people only hate it because they stopped using Rand's design.
People need to realize Rand was a graphic designer, not an artist like Rembrandt or anything.
Graphic design is applied art, and inherent to contemporary influence.
it needs to be evolve with time, not being conserved.
simple as that.
logo's die and at least they end up in nice books like Logo RIP.