logo critique please
logo critique please
Out of context: Reply #12
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The letter treatment is beginning to work. There is a lack of continuity between the letter forms in “film” and the forms in “sea.” “Film” as a word has some strenght, less the lowercase “m” which is lacking in relation to the other three letters.
“Sea” is emphasizing the disparate angles in the letterforms, which has no relation to the word “film.”
Between the two, the “F” has a lot going for it in terms of relationship to the idea of the sea, and originality in the letterform and mark. Perhaps a re-draft of the word “Sea” would help here.
And, like ohter posts, I feel “by the” is supplemental, kind of tagged on in a sloppy way—and will surely have problems when reduced.
Good start.