Design for 20-30s audience
Out of context: Reply #2
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Well. based on certain books that I have been reading lately on the topic of marketing, I have come to a vague conclusion.
That when it comes to online work getting attention is not so important as keeping it.
if you look at it this way, the whole concept of getting someones attention is related more to television and print advertising where attention is at a premium.
Online, I think the values are a bit different. People go to a site to become informed and find what they are looking for.
Good design comes into play here boviously, but should serve the sites goal, rather than trying to capture the attention of an audience. Let the content speak for itself in other words.
More to the point, I feel that people in this age group(which happens to be me) value strong content and clean design...basically what will I get out of this experience, rather than going to the site for sheer entertainment. Remember that people in this age category value communication and information generally, and I think you will be OK.
I would suggest designing a few strong features, and letting the form follow these functions.