obey giant

Out of context: Reply #21

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  • iDp0

    maybe not. But I don't think that sticker makes me consider the details and meanings of my surroundings.

    My impression of the OBEY campaign is that you see the sticker and wonder 'whats that for'. We as a society imediately associate an image with advertisement. So seeing the sticker/poster makes us think. Since it has no directions for us to follow 'buy this, do that' it sticks in our heads. It does do its job, it does make us think and wonder.

    But on a smaller scale Shepard Fairly seems to recreate the same thing over and over and IMO nothing he has done since the Andre sticker has given me the same feeling. If you want to show me some seperation of Shepard and OBEY then I see your point that this is a campaign and everything that is done is supposed to carry the same meaning. But if Shepard is an artist on his own and OBEY is a by product of this campaign then I think he's stuck in a rut.

    Seriously though this is just my opinion, I'm sure there are artists I admire that you think are shite. I'm sure you think some/all of my own work is shite but thats the leap we take as artists.

    Lets all have a beer before we have to get ready to go to work tomorrow! Cheers!

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