biz card crit

Out of context: Reply #2

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    I like the back. it's got the nice retro feel I'm sure you're going for.

    now. that being said, I think the body type isn;t working to unify everything. You've got the retro thing happening, and then a bland sans serif that hasn't been tracked or kerned at all.

    There's no informational hierarchy either, everything blends in together. The name gets lost amongst all of the other type. Try doing something different with it.
    I like the idea of making different aspects of information different colours, but seperate them with some space or type weight.....it can become visually daunting.

    Last but not least. I don't think you need to beat the viewer over the head with the company logo. I don't think you need it EXACTLY the same size on the back and front. I'd try something interesting with the flowery symbol on the back (maybe repeating it?.....uhhhh.....repeatedly?) while making the logo on the front a lil smaller.

    Just my opinion. I like where you're going with it though.

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