*Sell yourself
Out of context: Reply #39
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- exador10
and just for the record..
i've never dropped a real company's logo on something fake and called it real to get a job..
my former art director did that ages ago..
and it worked..
got him a gig at
Young and Rubicam or Mccan Ericson..i forget which..
but the point was..he didn't lie or anything..
he just did a mock ad, had it professionally printed, and when the AD looked at it, he said...oh..i remember that...didn't that run in Glamour magazine a year ago' or something like that..my AD just said...uh..yeah...you remember it?...
the point was...if they think it's a pro job, that's..like...a good thing...don't disuade them from that ...
i remember when he told me that, all i could think was..
damn...thats brilliant..why didn't i think of that..well..one is, ya need the money to get a really slick print job
and two, ya need the cajones to pull it off..
but when he showed me the actual piece..i knew immediately why it worked.
that mock ad was frickin perfect.
best type design and layout i'd seen in ages, and a brilliant concept..
anyone..and i mean anyone would have thought it was real.and their ya have it folks..
the whole story...