*Sell yourself
Out of context: Reply #17
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- exador10
hahah..
BINGO..
me too man....another trick i learned was to read all the trade magazines i could....here in Canada, that mainly means 'marketing magazine' a weekly trade mag for advertising and design..
if you're having a meeting with an agency, or whatever, it definitely looks good if you know whats going on ....which creative director switched to a new agency...which agency just lost a huge account, etc..
design and advertising is rife with name dropping, and is a pretty incestuous community at it's best..
so if you're new....you should do your damndest to get up to speed on whats what and who's who...oh..one other wicked sneaky useful trick..
don't shop around your useless college work.
everyone knows its from college, and no one really cares about it...except your parents that helped pay for it..
it's a harsh truth...but truth it is..
instead, try to pick up pro-bono work...
but the sneaky trick my old art director taught me (it's what he did)
work up mock ads for stuff....
not Coke, or nike...everyone will know thats a lie..
but second or third tier products..the kind you usually don't see ads for...
work them up professionaly...
get high glossy comps of them.
when you present them..
DON'T tell them i'ts mock..
dont' say anything about it other than the creative direction you took, and the skills you used to make it..what usually happens is the guy looking at it will say
' oh..didn't this run in 'fill in the blank' magazine or newspaper..
just say...yah..i think so...i wasn't involved in the media buy...works like a charm...
it' might be decietful...but damn..
so is every ad you'll ever design..
the whole point is to sell it...
so sell yourself with the same gusto..:)