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Out of context: Reply #1
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- rasko40
I always used to be crazy for consumerism... I mean the whole thing, the shine, the glitter, the razzamatazz, the logos, the type, the neon
signs, even stickers on bananas and apples looked cool, I loved the idea of branding, the life of a brand, that seemed amazing, how it was possible to 'control' the perceived soul of a company, how something
could be made to look good, to smell good and people would actually 'care' for a product, brand loyalty..what suckers... now that is something amazing, I want to get into that I thought.I really used to believe in the future, I really thought that everything could only get better. There was going to be better transport systems, teleports and replicators, crazy flavours of ice cream
and big carparks with perfect tarmac, like I'd see in the skate vids, those american cities with those perfect streets and those shopping malls and their cool carparks with rails and kerbs and banks and gaps, I wanted to skate there, I wanted to drink the fucking cola and taste the future, now I may have gone on a tangent there but I think that was part of what got me into this, I was always fascinated by it and I wanted to play a part.I knew that it was just a dream, a dream given to me by the TV companies and the ad agencies, a utopia promised to us for the cost of a branded beverage under a fancy new name, we could live in that world
if we filled our home with labels and products, we could buy design and be better humans for it, our quality of life would be improved.. I mean look at those ladies in the 1950's ads with their push up bra's and their rosy cheeks and their big streamlined fridges and curling tongues; they're happy right? The dream worked for them didn't it?I knew the smell of freshly baked bread in the supermarket wasn't real and I knew that golf courses put blue dye in their ponds, I knew that those sneakers weren't any more comfortable than the ones half the price but give me the Nike! Give me the fucking airbag man and the plastic tag on the tongue! Brand loyalty - sucker! No this wasn't loyalty I was buying in. I knew it was bullshit but I was in for the
dream, I was buying my ticket to the future.. give me the brand name's I dont want that own-name cereal in my bowl I want Kelloggs, I want the Frosties with the ET stickers, give me the Coke in a PacMan glass and don't stand in front of the TV when The 64 Million Dollar Man is on.I wanted to create the dreams of the future. I guess we're all a bit naive when we're young.