Big purchase
Out of context: Reply #19
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this was the smartest thing ken block could have done...the brand reached a point that there wasn't a whole lot left for him to do.
and it wasn't a full 95mil buyout...the two owners...block is one of them get half the amount now and half the amount in 4 years if they meet numbers set out by Oneil...so they guys who are running it now will continue for the next 4 years atleast.
also...oneils intention is not to come in and pull their weight...they realize that DC is doing well as it is and its the #1 skate shoe brand out there. They're gonna handle it the same way they handle GNU snowboards after they bought them.
i'm interested to see what new venture mr. block will come up with next...remember this is the same guy who brought you DUB, Droors and many other brands he has since sold.