Dreams...
Out of context: Reply #28
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- jagara2
I had a dream.
I was in a board meeting with Kraft Heinz. They wanted to introduce a line of spreadable compound butter products under their Philadelphia cream cheese brand.
I voiced some concerns that using a name so well known as a line of cream cheese only, would confuse the consumer and lead to brand dilution.
I suggested inventing a sub brand using the Philadelphia name, but in a secondary way. As a quick example i used "Butter by Philadelphia", where "butter" (or whatever chosen word) would clearly be visually dominating, as a way to distinguish it.
I furthermore interjected, that it would probably be prudent to develop a packaging that would separate the product from their well known oval Philadelphia cream cheese container.
We then proceeded to look at examples of packaging visually distinct from the main brand.
The fuck kind of weak ass dream is that?
- Besides having worked in design, I don't know shit about branding. I guess my brain knows enough to make a convincing presentation at Kraft Heinz XDjagara
- I've had so many work dreams. I once dreamed I was an object in Illustrator and the more points that were selected gave me more life.CyBrainX
- Yes. But that’s still pretty dream-like. I had a social-realist dream about a full brand development strategy.jagara