AI: How are designers using it?
Out of context: Reply #9
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- jonny_quest_lives2
Ouroboros... In general, there are just a lot of new tools that create a lot of new mistakes to fix, followed by even more new tools every day to correct those mistakes.
For concepting it's like rocket fuel... That being said it gets frustrating when the client wants to steer the rough prelim concepts like they do for more fleshed out ideas. We find that we have to eventually rebuild everything in a more traditional manner to have the level of control for client feedback so the time savings is null because the work is still there it’s just fallen into an internal hidden factory so to speak.
We had one client that was all about the new Ai workflow and had even selected a completely generated character as part of their vis id... then a note came in near project close along the lines of the “character needs to be consistent across the entire website”. Eventually the hero output had to be rebuilt in 3D and then modeled for every page change across the site.
I dunno maybe it will all get better/smoother maybe model consistency will improve. Sadly I think the taste bar will just drop and “ehh it’s good enough” will become more pervasive.