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Out of context: Reply #76150
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Last week was a doozy on QBN, but I walked away with some wins—and even a few lyrics.
One unexpected outcome: I got curious.
After seeing grafician repeatedly belittle my work (and others’) while claiming top-tier status because he works in “product design”—i.e., wireframes and interface design—I started thinking about the creative food chain.
Who really sits at the top when you factor in everything creativity demands—imagination, intelligence, technical skill, logic, and raw, unteachable talent?
As expected: Creative Directors and campaign builders, the ones leading strategy, writing, art direction, and execution, came out on top.
Those designing interface icons... didn’t. Go figure.
But don’t read this as ego. There’s brilliance across all creative services: design, development, advertising, marketing. Different beasts. Different battles. And with my "hand on the bible", I don't look down on anyone because they enjoy making catalogs or doing SEO.
But some people do. The insecure-in-their-own-skin types.
This is for them. The big egos and their subjective fantasies.
May their clients forever ask to... “make it bigger.”
- As you can imagine, AI came up with the report.canoe
- Interesting, what is the source of this table?Salarrue
- Well the column and row headers are all me, the scores are research from AI and its "fair judgment". It took the bot like 5 minutes to make the spreadsheet.canoe
- Which is like 8 hours in human time and 43.5 hours in dog years. I don't know man, take it for what it's worth, I don't think this is hard science.canoe
- I do UX/UI so I am top 5. You do what? Art direction and copywriting? You under. Also Advertisement design meaning banners is almost at the bottom.
You point?******** - You made a top for yourself to feel empowered now?
How insecure can you be dude
Oh man******** - I also do branding for the startups I work with, social media designs, website, apps, the entire flow.
So I pretty much own half this chart.******** - Also the highest paid jobs are in tech, not in Advertising. Advertising and the agency model is dying slowly...********
- I have former colleagues Senior Art directors transitioning to UX jobs 5 years ago. I was even way earlier.
The future is in UX not in Advertising and banners******** - But you do you, do whatever makes you happy dude********
- Triggered? You sound super defensive.canoe
- Chief Marketing Officer - my most recent job title isn't even on there. And I didn't PUT anything on there. AI made this.canoe
- Actually App development full stack should be top 5 also********
- When did you hold that title?
What "most recent" means in your context?
Do you have your own studio?
Do you work now?******** - Sure UX is growing, but Advertising is a 1 trillion dollar market, compared to not even 4 billion in UX.canoe
- Can you please start a "bet against me" thread so you can put your money where your mouth is?canoe
- Triggered? Is you that hating me and trying to make a big deal out of anything I write around here :))
I was telling you the reality of work rn******** - Last Chief Marketing Officer I worked with was at Holcim Group - the lady didn't knew pretty much anything more than google ads So titles are useless********
- < this chart is useless btw, it mixes skills with actual job titles
But whatever, you keep pushing and posting for no reason around here******** - Typical grafician. Believes AI when he wants to. Titles are only useful when it's his title. Judges everything off of one experience...canoe
- ...just like a racist MAGA hat wearing uncle at Thanksgiving.canoe
- So many words, such little substance. STOP THE NOISE!canoe
- LOL you're going nuts again on your own posts********
- Again, tell us when was your last job?
When were you Chief Marketing Officer?
Where?******** - Advertising industry is not a T business, you confuse terms and act like an idiot again.
Here:******** - Publicis Groupe has a market cap or net worth of $22.28 billion as of April 4, 2025. Its market cap has decreased by -17.09% in one year.********
- Do you know Publicis?
Do you anything about the actual Advertising market?
I bet you worked all your life at some local company from junior to CMO as you sa******** - as you say and didn't experience real advertising agencies in your life********
- But sure, post dumb charts, to win dumb prizes********
- What you're confusing is revenue from google ads, facebook ads, amazon ads, etc. that go to those TECH COMPANIES!
The actual Advertising industry is not THAT******** - Also don't confuse MEDIA BUDGETS with ADVERTISING REVENUES :))********
- Graf I doubt you’ve stepped foot inside a real big boy ad agency in your life.monospaced
- I put YEARS in at DDBSF and McCann moving from production to ACD. What about you?monospaced
- I worked with McCann, Saatchi, DDB, Wunderman and a dozen local ones, practically almost the entire market.
Our juniors at Saatchi are now Group Chiefs in EU******** - Never worked with Leo and that group, the quality was always better at McCann********
- I still have people in the actual industry all over Europe, but most creatives switched to tech and fintechs and doing UX********
- The budgets are way lower these days in Advertising. and in Product/UX a single startup can raise $10M series A or B easily in a couple months********
- I do apps and all that because that is the most challenging field and it has been for years.
Advertising is dead. Now everybody wins CAnnes and Effies easily******** - And whoever thinks we just do buttons and icons in Product and UX they're dumber than rocks********
- I can talk about Advertising with you all day everyday, but I doubt you can say two words about working with digital experiences and products********
- Again, a solid mix of condescension and ignorance. Your field is not some amazing new mystery, and advertising is anything but dead.monospaced
- Any good creative in the field knows about product design, and the digital journey. We also know that isn’t the start and end of design, nor the most challenginmonospaced
- 1st What you guys call product design is actually Digital Product Design.
2nd It is much more than just wire-frames and interface design.******** - Graf prefers "product design" because it sounds bigger... just like he tries to make it sound more important than other "creative disciplines".canoe
- It's a requirement for his ego.canoe
- canoe the more you post, the more people can see how ignorant poser you are...but do continue with your delusions********
- monospaced digital products are more complex and require continuous iteration vs. an ad campaign that is dead after a limited time (depending on media budgets)********
- But if you consider Advertising to be more challenging, you're probably not that good at it and don't really get the depth of the field.********
- All my senior colleagues in Advertising that tried and switched to UX said that is way more challenging that making campaigns.
The learning curve is very long******** - But sure, stick to your silly conclusions thinking you always know better and deny anything I'm saying just because you dislike me********
- I would love to see you guys how you plan and design a simple app, just a task manager or or a weather app - you will quickly learn is very hard to even map out********
- Ha! Just noticed @sted posted a comment
And yes, the man is right! Thanks for clarification******** - Again I know all about product and experience design. Your incessant need to shitsplain this like it’s some mystery is so annoying.monospaced
- I did a lot of this before it was even called experience design, and I keep up with it even though it isn’t my bread and butter.monospaced
- Obviously as the lead art director I have to work with product and experience people to make sure they stay aligned with the brand etc. I’m fully awaremonospaced
- I wouldn’t say one is more challenging, though. One is more technical, and one is more vibe based. Anyone good can handle both in some capacity.monospaced
- I just can’t stand when app experience designers act like that is the pinnacle and end of design, or as if the brand strategy isn’t their umbrella.monospaced
- So maybe drop YOUR silly conclusions about what seasoned ad and brand designers do and how it relates to your work. Please.monospaced
- For most brands, a digital product isn’t their main product. It’s just a byproduct.monospaced
- you all need to have an gang bang together or something.ephix