Hot Sauce Thread!
Hot Sauce Thread!
Out of context: Reply #85
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- err4
- I know the owner and no she doesn't want to redesign the label.fooler
- And nor should she - it's a great label with a strong, distinct brand. Not everything needs to be set in [sans du jour] on a swiss so it stays grid :)Nairn
- That said, i'd try and get a bit more contrast on the aardvark - black lines describing a dark blue body's a bit indistinct.
ahem.Nairn - Her partner made the sauce and the label. They updated it once since he passed but she wants to keep as close to his vision as possible.fooler
- this is what it used to look like...
http://www.inspired2…fooler - keeping a shit design in memory of someone isn't really the best commercial decision but what the hey.hans_glib
- Ironically, though, shit design *can* communicate a kind of authenticity that well-polished art direction sometimes can't.Continuity
- Which is to say, the polished stuff has a tendency of being associated with mass-produced industrial stuff.Continuity
- I love this brand and branding. Looking at my kitchen, I have 3 bottles of the habanero, one bottle of the Drunken Jerk, and a bottle of Serrabanero.garbage
- The old Aardvark with the new "sun" and type work just fine. It's hot sauce, it's supposed to be weird. I wanna pick some up now.ben_
- @fooler Tell her it's great and that there's a stocking problem with Habaneros in Seattle grocery stores. Always sold out, so when I see them, I buy in buik.garbage
- I had their jerk sauce before. Tasty AF.DRIFTMONKEY
- All nthe secret aardvark stuff is goodscarabin