Hot Sauce Thread!

Out of context: Reply #85

  • Started
  • Last post
  • 147 Responses
  • err4

    SO FUCKING GOOD

    • I know the owner and no she doesn't want to redesign the label.fooler
    • And nor should she - it's a great label with a strong, distinct brand. Not everything needs to be set in [sans du jour] on a swiss so it stays grid :)Nairn
    • That said, i'd try and get a bit more contrast on the aardvark - black lines describing a dark blue body's a bit indistinct.
      ahem.
      Nairn
    • Her partner made the sauce and the label. They updated it once since he passed but she wants to keep as close to his vision as possible.fooler
    • this is what it used to look like...
      http://www.inspired2…
      fooler
    • keeping a shit design in memory of someone isn't really the best commercial decision but what the hey.hans_glib
    • Ironically, though, shit design *can* communicate a kind of authenticity that well-polished art direction sometimes can't.Continuity
    • Which is to say, the polished stuff has a tendency of being associated with mass-produced industrial stuff.Continuity
    • I love this brand and branding. Looking at my kitchen, I have 3 bottles of the habanero, one bottle of the Drunken Jerk, and a bottle of Serrabanero.garbage
    • The old Aardvark with the new "sun" and type work just fine. It's hot sauce, it's supposed to be weird. I wanna pick some up now.ben_
    • @fooler Tell her it's great and that there's a stocking problem with Habaneros in Seattle grocery stores. Always sold out, so when I see them, I buy in buik.garbage
    • I had their jerk sauce before. Tasty AF.DRIFTMONKEY
    • All nthe secret aardvark stuff is goodscarabin

View thread