Apple is evil
Out of context: Reply #8
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- FrogPond0
Jeez, I love it when people try to make a coherent point about something that’s completely inane. First of, Apple is not evil. They don’t run over people in trucks, stave children of food, hit seals in the head with clubs or dump oil into the oceans, the make and market computers. If anyone with a working understanding of Pepsi’s terrible advertising for the past 10 years would note, this ad is a pile of shit, just like the rest of them, and now because it has the precious Apple name and product, by virtue, Apple is bad.
Wrong. The ad is bad. Its directed poorly, its a bad concept, it has a terribly annoying girl cast in the lead (sure she got pinched for downloading music great, wasn’t there a better way of conveying this message?) and the music (Green Day) isn’t coinciding with the message (“I fought the law and the law won” doesn’t inspire me to drink the product and then go download music). This ad it TOTALLY disjoint from anything Apple would have done on their own, and this is dead obvious. They are simply a partner in the promotion, and if someone was paying my company millions of dollars, I may not care all that much if they write bad copy, use bad actors and product notoriously shitty ads. Its a great promotion, with an awful piece of creative pushing it along.
The good thing (for Apple fans) is that Apple will only gain from this move. They will make money, people will use their products and services in the promotion, and hopefully buy more products and use more of their services. They are not strong arming anyone, they are not the bad guy, the RIAA is doing all of that, under the guise that we are ripping off the artists that they hold so sacred because we share music. Ask any band member of any band that sells less than 100,00 units of their albums, and they will more than likely say something to the effect of “File sharing takes away some sales, but it also reaches more people than we could through traditional channels so it evens out somewhat”. Ask Mariah Carey, and you will get a different story. They have such a debt of video, marketing, and press expenses that they need to recoup any of the lost sales that file sharing MAY take away. At the same time these are the acts that the record companies are losing money on because they are encouraging artists to have one or two hits per disc, and filling the rest of the disc with junk, and expecting us to buy it. They are the bad guys. If anything, Apple is assisting us in letting us win the tracks we want off the albums we want. I would be more inclined to own an album of great music all the way through (i.e. Radiohead’s OK Computer) than something that has only has a few good tracks (i.e. The new Britney Album). Apple can only work with the stipulations for paying the bands their cut of the $.99 that the record company gets for their track. The labels are screwing the bands, the labels make up the RIAA, and the RIAA is trying to screw us. Its that simple.
Support live music, support musicians, and be smarter in your critique of bad advertising.