Brand Guidelines?
Brand Guidelines?
Out of context: Reply #26
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- Krassy2
- guidelines:
https://creative.sta…monNom - Do you think these public guidelines are indicating a shift away from marketing agencies to freelancers/the-gig...monNom
- ...-economy? Like to keep a just-in-time creative workforce all on the same page with respect to the tone they want, without having to coordinate individually?monNom
- < no, I think it's a PR move.Hayoth
- The shift started a while ago. Bigger companies are bringing the work in-house and outsourcing the more grunt work.i_monk
- PR move? I don’t even think consumers give a damn. Maybe I’m just not getting it.monospaced
- I'm sure there are Starbucks superfans out there who will gobble this up, but I don't think the general public will notice.i_monk
- guidelines: