Apple

Out of context: Reply #2307

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  • raf-1

    Fascinating that on a forum for ad professionals there are people calling such a typically Apple-brilliant PR move a "PR disaster".

    Of course the stand is expensive, that's the point! They are establishing themselves as not just the brand that makes the best pro displays out there, but also as a luxury brand that sells highly priced but accessible premium products in their offering to the masses.

    This display sells a million iPhones this fall. What it does to the iPhone is the equivalent of "Carl Zeiss Lens" etched on an obviously consumer grade camera, or a smartphone.

    Mercedes makes Maybach so that you'd have a sense of luxury buying your A or C class (which are premium, not luxury models). This is their Maybach (well, maybe not a good comparison since the display will sell like crazy among pros if it delivers what it promises, and it's not even expensive).

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    • seriously. I'd expect this shit on reddit. not qbn.inteliboy
    • So they are going to etch the cheese grater on new iphones?! Brilliant!formed
    • "highly priced but accessible premium products in their offering to the masses" Whut?Bennn
    • < Are you fucking kidding. In what world is Apple a luxury brand or the MacPro a luxury product.?Morning_star
    • Whut Benn said... This is US capitalism abusing overseas labor practices to churn every dollar out of psychologically manipulated customers. no more, no less.imbecile
    • really depends which part of the brain you manage to engage. expensive = luxury brand or expensive = over-priced.pr2
    • It is a premium brand, not a luxury one. It often hints at luxury in its brand positioning (the watch is digital jewellery) but it sells mass premium products.raf
    • then the same applies to Mercedes ... luxury or merely premium?monospaced
    • Interestingly, the Maybach project was axed as it didn't sell. They rebooted it as Mercedes-Maybach, i.e. souped-up S and it sells well (at ½ Maybach price).raf
    • "Move the Merc" lolraf
    • LOL @ luxury stand = luxury brand !!Krassy
    • the words "luxury" and "computer" make no fucking sense together. It's a tool. You don't see carpenter's buying gold plated "luxury" hammers, do you?section_014
    • That was before Jobs began selling them like a fashion brand: seasonal collections revealed at shows hyped up with secrecy, fashion dictator in black turtleneckraf
    • Most expensive Apple Watch comes in 18 karat gold, at $17K. A device that pointlessly doubles your iPhone functionality on a small display. It is jewellery.raf
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