Apple
Apple
Out of context: Reply #2304
- Started
- Last post
- 3,604 Responses
- drgs-5
Apple is positioning itself as a luxury brand. It's not how Apple started out and its not their vision, but this is a niche that Apple involuntarily settled into.
Under Tim Cook it has been made official: Apple is luxury.
I'm not saying it's bad, I even like it. There has never really been any clear cut Luxury brands in computer products. What other brands come close?- The ferrari laptop? Lol
https://img.purch.co…pango - This has been true for for 2+ decades, no?formed
- they went for this intentionally, and didn't mince words about it at all, and it's been a big part of their brand for a really long timemonospaced
- Apple has always charged a premium, but not as much as the last 5 years
http://time.com/3745…drgs - won't deny that, especially with how they launched and marketed the Watchmonospaced
- hmm, can we make the logo bigger?plash
- Just make the fucking luxury software work for a change.utopian
- Why does a computer need to be luxurious?futurefood
- Why does anything needs to be luxurious?pango
- when its a yachthotroddy
- Love it mono. I thought you worked in a brand dept. at a financial firm?utopian
- https://www.business…drgs
- Yeah, Apple was very clear about its attempt to reposition itself among "luxury brands".nb
- But it can't be luxury & want the biggest market share at the same time. Apple hasn't found a way to reconcile that.nb
- Not that it really needs to reconcile anything... Apple is doing just fine. I wouldn't worry about it.nb
- That’s what happens when you want people to upgrade their phone every year and it comes in seasonal colors.freedom
- It'll be a big problem for them as prices keep coming down. Already there are tons of 'copies' that are built as well, look as good, at much less cost.formed
- The Cheese Grater just looks too bad to be "luxury", imho. Wish they had kept the earlier designs.formed
- The ferrari laptop? Lol