thoughts about the new dropbox identity
thoughts about the new dropbox identity
Out of context: Reply #3
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- monNom0
Logo animation is cool
Nice to see some different colour palettes in use. Feels distinctive.
Corporate typeface is 259 different fonts. Not sure about this one, unless they're going to always do the multiple type-styles mash-up like you see in type specimens.
Positioning themselves as the way to unleash your creativity seems a stretch. That's like saying FTP unleashes your creativity.
Overall, it feels like there's still a bit of editing that's going to happen before this solidifies as something really recognizable.