moodboards
moodboards
Out of context: Reply #16
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- nocomply0
Who out there is actually using them as part of their workflow?
What are the benefits? How is the client response? Has it ever gotten you into trouble?
I've never done it, but I do see the value in it. Thinking about possibly making it part of my process when it makes sense to do so.
- i do. benefits are you can loosely show concept without doing a lot of work. never any trouble.doesnotexist
- i used to a lot for an agency i worked for. i found it necessary for some clients who really couldn't grasp anything but visuals.kona
- then, the company started to use them as a crutch and charge a fuck load to clients for mood boards. then, much like fruitsalad the companykona
- started to tell us to just copy from the mood board to save time and money. i quit not to long after.kona
- i normally do this on my own though for every project. more of an inspirational board that i use to help inform my process.kona
- It helps the client to get a better picture. Gives him more confidence, something to hold on. Since they often don't have the imaginagion to get the idea/look.Longcopylover
- ^ yup. "imagine this, mixed with THIS. cool, right?!"doesnotexist
- Thanks for the helpful responses you guys! Some good points you made.nocomply