'Web design is boring'
'Web design is boring'
Out of context: Reply #15
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A commercial website is a communication and engagement tool.
To me the best websites are the ones that put the needs, emotions, and end goals of their users first.
Sometimes you can use a pre-developed template to accomplish that, but oftentimes it requires the design and development of a custom UI and custom functionality. That's where the creative problem solving happens and that's what continues to keep me interested in the game.
Of course there's going to be a lot of abused and misguided template usage that leads to these sweeping generalizations. But our job is to rise above that and create something of value and something worthy of the user's time and attention.