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Out of context: Reply #6446

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  • RobertNewton0

    Brand identity for a young London business. Got any feedback?

    • Why is his name and post code capitalised, but the address not? tight-tracked sans in a prof setting is a little hackneyed, imho.detritus
    • personally i'd tweak the corners of the 'overlaid white cross detail' so that there's a hint of roundness, to match the technicore font a bit and help finish itdetritus
    • you've come a bit undone with the tight-tracking where the blue in your o and the preceding c is concerned, haven't you?detritus
    • actually, ignore rounded cross corners comment - i zoomed image and main font's all tight cornered too, isn't it?detritus
    • ..or round those corners too a bit, so that it's friendly and 'niceandeasy', blahblahdetritus
    • the red part in the o of the logo is pixelated. (just a technical remark).

      the card: font is to small and tight, hard to read.
      uan
    • and the logo and the name/address block could use some alignment. looks a bit placed at random to my eye. how about using a grid system?uan
    • tracking way way too tight.fadein11
    • I like the color choice and the logo btw :) the whole is not bad at all, I'm just used to watch for details and explanations to make stuff better.uan
    • address capitalisation?fadein11
    • pixellated part of o in the logo? I presume thats a glitchfadein11
    • haha - sorry Detritus - just read your comments... great minds eh.fadein11
    • I would add spaces back between the words in the descriptor tag line too.monospaced
    • https://media.giphy.…
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    • adjust the tracking like the other said, hard to readBen99
    • ^ aren't you all just rays of sunshineGnash
    • He asked for feedback and got some useful feedback. What's the problem yo
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    • Basically, fix it.
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    • I'm slightly concerned about the template. In your mockup the email is Matthew@... but what if it's a longer name? Reduce the logo size?bulletfactory
    • True, the feedback is constructive -- but did he ask for feedback? I figured this thread was more a 'here's the finished product' than a work-in-progress thingGnash
    • lol his exact words, right there, are...
      "Got any feedback?"
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    • ^ oh damn, i'm an idiot. carry on.Gnash
    • agree about the space, if the name is longer than matthew you're screwed. On a related note, if the email contains the company url is it redundant to also incl._niko
    • ...include the url? been coming across this quite a bit lately._niko
    • the tight kerning is killing me.Hayoth

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