New Farmer's Insurance Logo

Out of context: Reply #24

  • Started
  • Last post
  • 27 Responses
  • monospaced0

    I think you're overthinking it. The new redesign is a clear evolution, not a complete overhaul, so they definitely took into consideration their 90-year heritage and audience on that front. Otherwise, it's just cleaning up: detailed sun rays were simplified, shield is retained along with color, but without the tiny type (that never worked anyway). And, since they are now just an everyday insurance company, they are clearly looking forward. For everyone saying that this is trendy "flat" design, I will say that it's just clean design. Perhaps they should have used a serif typeface, sure... but I don't think they missed the target, not at all.

    monospaced 0Permalink
    UpvoteDownvote
    Flag
    • lol @ audienceCygnusZero4
    • you know what I mean... families/companies that have been customers for a long-ass time... that's what I meantmonospaced
    • Agreed.duckseason
    • ...maybe I am overthinking it, part of my guts tell me it looks like 1930's futurism meets hipster flat-design-er-ism.vaxorcist
    • aesthetically, I can see how parts of it are quite nice, but what are they trying to say?vaxorcist
    • they wrote on every press release what they're saying... but mostly that the logo isn't 85 years oldmonospaced
    • do you think there's a problem if i need a press release explaining a logo? i don't get how heritage is a bad thing especially for themdoesnotexist
    • especially for themdoesnotexist
    • no, I'm just saying that if he's wondering WHY they're doing this, they're totally transparent about itmonospaced
    Show [[ numHiddenNotes ]] more notesAdd Note
    SaveCancel

View thread