New Farmer's Insurance Logo
Out of context: Reply #23
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- vaxorcist0
ok, this went totally sideways, possibly my rant..
Logos aren't just "cool designs" ....they have to be appropriate to the brand/company/audience/market... not, they're often re-done in a few years or regretted for a long time...
and I don't think this Farmers logo fits the brand or target market .... of course they're not advertising directly to farmers, but with a name like that, why not at least have some awareness of not being too slick... otherwise, why not just change the name at the same time?
And...even if design firms may compete mostly on "good design", ad agencies with brains and guts know the targeting is what matters more than you think...
TARGETING is a main reason an agency gets more than $99 per logo, otherwise it's just either a "coolness contest" or a "doller per logo" thing... this is why we justify ideas to a client who would otherwise get a dollar logo and turn it into a matter of "whatever the client likes vs whatever the designer likes" and then you go downhill into a messy compromise...
So... this targeting is the trump card, once we lose it, we risk losing our cred and being just another low-budget supplier....