Ad Cents de la Dia
Ad Cents de la Dia
Out of context: Reply #4
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Seriously. What is going on with copy writers these days?
Punch lines, theme lines, they are supposed to be catchy and unique... enough to be memorable.
So who's going to remember some made up word like, "fantasticify" or "extraoridnariness" for example?
For me, mashing up words is not really all that creative. I see it as lazy, it's like the Instagram for copy.
Ogilvy must be going epileptic in his grave.