Design of the Year 2013
Design of the Year 2013
Out of context: Reply #5
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The success is in the organisation. All the copy is clearly and concisely written, always leading with the most sought-after info first, and virtually no jargon.
Example: I need to renew my passport and I found all the info and downloads I needed within 3 clicks, barely even had to scroll.
That's quite calm and considered.
Although, I still feel the site needs more icons, images and structure to guide your eye. Is it really the best piece of graphics in the past 12 months? Hmm...