Goodbye Google Reader
Goodbye Google Reader
Out of context: Reply #37
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RSS allows people to skim through headlines and excerpts without seeing ads on websites.
Google's profits come almost exclusively from ads. It's technically their only product, the rest is just bait.
Let's fantasise... If you were a Google strategist back when and saw the emergence of RSS, you'd see what danger it was to Google's business model. You'd call for containing the disease (by creating world's main RSS aggregator) and then phasing it out by continued neglect until you can finish it off.
Which is what they did. They killed RSS because it was bad for business.
As for Google+, it will continue to grow because as Eric Schmidt said, Google will eventually penalize in search results content not verified with an account there.