Lucky Strike Rebrand
Lucky Strike Rebrand
Out of context: Reply #34
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- vaxorcist0
strange.... the only thing Lucky Strike had going for it was that logo and package design... yes, they're cancer sticks, but they they had a cool logo, I never smoked, but lucky strike seemed to me to be the emodyment of the idea that a cool logo can almost transcend the cancer they cause.... because cool logos are cool... not as uncool as lung cancer, but hey, it was a nice logo...
then they go and change that logo to look like a tabasco sauce knock-off... maybe too much market research told them people who smoke like tabasco sauce because their tastebuds are shot from smoking....