Lucky Strike Rebrand

Out of context: Reply #34

  • Started
  • Last post
  • 38 Responses
  • vaxorcist0

    strange.... the only thing Lucky Strike had going for it was that logo and package design... yes, they're cancer sticks, but they they had a cool logo, I never smoked, but lucky strike seemed to me to be the emodyment of the idea that a cool logo can almost transcend the cancer they cause.... because cool logos are cool... not as uncool as lung cancer, but hey, it was a nice logo...

    then they go and change that logo to look like a tabasco sauce knock-off... maybe too much market research told them people who smoke like tabasco sauce because their tastebuds are shot from smoking....

View thread