'Bad design is irrelevant'
Out of context: Reply #28
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- CyBrainX0
I think Rand was being very rhetorical, in the same way Jakob Nielsen was with the Flash is 99% Bad campaign. With all due respect to Paul Rand, some people just want to make a name for themselves with sensationalism.
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"but hey, if the flyers dont have 'that look' ... the intended audience wont even pick it up.."
One of our responsibilities as designers is to exceed the expectations of our audience/client sometimes. If we keep giving them the same shit they are familiar with, then we do a disservice to them and ourselves.
My first design job was with a printer and I designed fliers in Long Island for 2 years. The audience for those are very open minded and the best thing about that job was how free-form the art could be. Afterall, "The Grand Opening of blah, blah blah..." is a pretty wide open field for graphic interpretation.