How many concepts?

Out of context: Reply #6

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  • karj0

    One.

    You only *ever* do one.

    Fools, amateurs, and old guys do three. (And they pay in blood for doing so.)

    Think of it this way: how many targets can you hit at the same time?

    Provide one well-articulated concept, then flesh out the visuals. If it doesn't work, find out what the problem is, and then retool or go another direction.

    Presenting more than one option at a time will inevitably result in the client cherry picking pieces from each approach, and then frankensteining it into one unmanageable turd. (And you will ask why you didn't go into dentistry, instead of design.)

    I'd go on, but then you wouldn't have to buy my book (which I haven't even written, yet). Sometime around 6 months from now, though, you should be able to get a copy. In it, I'll go over this thinking in more detail.

    karj 0Permalink
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    • ummmm...monospaced
    • < this - only do 1 - clients don't know what they want, don't let them choose the wrong directionspot13
    • wishful thinking.. Perception of multiple concepts... Client is paying for a lot...utopian
    • This is correct.d_rek
    • +1 Do plenty of discovery and then execute 1 conceptMHDC
    • "clients dont know what they want" dude how old are you? ...elproto
    • < this is how I do it.riskunlogic
    • I like to push myself to come up with more than one rout. Otherwise you become precious about your design.qTime
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