Intellectual property
Out of context: Reply #4
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- freshmode0
YES!!!!
Not only do you have rights to more money based on a larger audience, you also have the possible right to any royalties based on sales from these campaigns.
Because you already know that these campaigns are going be distributed in other countries & possibly in different languages, you have the ability to charge more, not only for the concept, but also based on the different audiences. You now have to consider a multiracial/cultural audience and figure out what type of consistent look & feel is going to work for the company. You are going to have to do a boatload of extra research to accommodate these new audiences & consider developing an international campaign (which is huge) instead of a campaign that is meant for local distribution, then changed up a bit to go to a new audience. If that were the only thing to change, then they are wasting their efforts since techniques & audience can change from zip code to zip code. You can imagine the difference from 1 country to the next.
Not to mention the intellectual property for everything. A campaign isn't just an ad & flyer. You are being asked to figure out & capture the perfect audience for the company. These findings & development from the findings are yours. You own them & are only giving them permission to use them for a period of time. You can offer ownership of the ideas you create, but then you get into even more money.
Again, you are charging them royalties for your efforts. Their are books you can find that talk about this type of stuff. You have to figure out what the law permits you to do and how much ownership of the materials you have. These things will also be disclosed & accounted for in your contracts & agreements.
I hope this helps a bit. I have been reading a book about this type of stuff.
Let us know how this works out for you. I am sure plenty of folk here can benefit from knowing your outcome with this.
Good luck.