Creative Strategy

Out of context: Reply #14

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• maikel0

  ^
  Hey grafisk, the only thing that remotely looks like strategy-related is what vaxorcist has pasted there. Interesting and helpful.

  All the other stuff is just what agencies call strategy which is a mash up of buzzwords and fancy crap that leaves plenty of room for ambiguity and gives no direction.

  Strategies are in place to ensure you align your business so that your tactics (operational teams) know what to do.

  Focus on things that make sense other than pretty words if you are after something useful - or keep the buzzwords to impress the 'we need something innovative' client.

  maikel 0Permalink

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  • Thank yougrafisk
  • The very purpose is to align our goals with the businesses objectivesgrafisk

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