The Pitch

Out of context: Reply #125

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  • tasty0

    The Brief
    "Create a rallying cry for Type 1 diabetes that targets people of all ages, encouraging them to donate money to help support continued research on the disease."

    Good thing Bozell had a backup to "I don't <3 TOD", because that ship was sinking hard. Their backup "ONE" has been done time and time again but they answered the brief and it seemed like the kind of thing a non profit would jump on.

    MUSE's "One less prick" went for the younger demo...I think they were very close with the idea but the time constraints forced them to go with an unpolished idea. Unfortunately those designs needed a ton of help so that probably aided in the loss.

    P.S. That strategy guy from Bozell was not being a voice of reason he was being a total dick.

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    • I would have never walked into a meeting with the creative MUSE had.calcium
    • Creative?randomname
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