KONY 2012
Out of context: Reply #21
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- dyspl0
I though that video was well executed. As you mention the Nike ad feeling, I guess that was the purpose, since the whole idea is to "market" Joseph kony as a product, like any other celebrity to raise the interest of the public, and so make an appealing video was a part of that idea.
Reading the tumblr link, I think the writer kind of miss the fact that the message is certainly simplified to the max to retain public attention through 30min. The video is here to raise awarness and public interest, not detailing a very complex situation that would end up people to stop the movie and check any other youtube virals coming that day.
Personnaly my interest vanish in less than a minute for sites, videos etc I see on the internet, and I watched the whole 30min movie, twice as I showed to my wife later the same day.