Pentagram is OUT of touch.
Out of context: Reply #45
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@d_rek
Display type as bad practice? Never herd that one before and would like to know more, if time allows.
I understand the case for the thin stresses and have to agree on that one, except if applied carefully. We all know that with "regular" clients, logos have to be almost bulletproof to retain their initial integrity. I'm guessing this might be a one off thing as the logo (as shown in the blog post) is used at a decent size and printed full color on a white stock.
As for being a superficial and derivative concept, one could also agree, but I think this might fall in the subjective category as I personally find the mark well crafted and iconic. It definitely might look a bit too "mature" at first, but I think the fact that it is will make this identity last longer than some more modern approaches.
- Superficial/derivati... meaning a tree is perhaps the most obvious solution.d_rek